Pulp preferences are one of the most divisive things.
Especially when it comes to relationships.
Prenups are becoming more popular.
Younger generations in particular are embracing prenups.
41% of Gen Z and 47% of millennial respondents who are engaged or have been married said they entered a prenup.
So we created the Tropicana Pulp Prenup
We teased our campaign with OOH.
CD: Bill Dow
CW: Jeremy Adams
Producer: Stuart Ashner