The Ask
The all-electric Taycan marked Porsche’s shift from combustion to electric.
And with it came the need to shift brand perception amongst a key growth market: younger females.
We needed to be seen as more than just aspirational to them, but relevant to a younger generation.
Our solution; lean in on culture.
Insight: The Revolve Girl
The face behind “add to cart,” an online shopping icon finally got her due when this tweet went viral.
The tweet took off on the internet. Everyone recognized the Revolve girl.
Porsche Driving Scarf
The Taycan Driving Scarf needed a model.
And who better to sell to Zillennials on Porsche than the woman who has sold them everything else?
We couldn’t think of anyone better than the face of online shopping: Ludi Delfino.
Idea: Porsche X Revolve
This led to an even bigger partnership with Revolve. Including a massive influencer program, unboxing content, a test driving program, and exclusive events at the Porsche Experience Center.
Our scarf was all over social media and Porsche was being talked about in a new way.
With a new audience.
