Porsche Taycan Scarf
We were faced with the task;
how does Porsche connect with a younger, female audience?
How do we be seen as more than aspirational to them, but relevant to a younger generation?
And how do we change the perception of us being seen as appealing to a much older demographic?
Our solution; lean in on culture.
This tweet took off on the internet. Everyone recognized the Revolve girl.
The Taycan driving scarf needed a model.
And we couldn’t think of anyone better than the face of online shopping: Ludi Delfino.
This led to an even bigger partnership with Revolve.
Our scarf was all over social media and Porsche was being talked about in a new way.
With a new audience.
