We noticed that there are a handful of Porsche paint colors
that double as ice cream flavors.
So we partnered with Pretty Cool Ice Cream to make them … for real.
Idea: Porsche Ice Cream
Five Porsche colors turned five Porsche flavors.
Mint Green. Strawberry Red. Macadamia Metallic. Frozen Berry. Lime Gold.
We dropped them on National Ice Cream Day
and delivered them in our version of a “truck” – an Ice Cream 911.
To connect with a younger audience.
ACD: John Doessel, John Mckenzie
CW: Courtney Robinson